Case study report: Coffee in Vietnam

        This research aims to develop a transformation model for sustain-ability in smallholder dominated agricultural commodity sectors. Develop a transformation model & roadmap towards sustainable agro-commodity production in sectors dominated by smallholder farmers. The success in scaling sustainability strongly depends on the degree of sector organization and economic performance. Organizing the production base should be key priority and this requires an understanding of the forces that shape a sector. Flat pyramid shaped sectors have persistently high levels of poverty and poor social and environmental performance. Yet, current processes aiming for full sector transformation fail to reach a critical mass. 

        Voluntary sustainability standards (VSS) are an example of supply chain driven instruments that promote sustainability. VSS face serious challenges to reach critical mass in sectors dominated by unorganized smallholders. Achieving a critical mass in sector transformation requires investments that support farm quality and sector quality. Whereas current models focus on either supply chain approaches or sector approaches, reaching farm and sector quality requires both. The sector transformation model provides a comprehensive framework along which strategies could be designed