Building the brand "Rice of the General's homeland"

New varieties, new processes, new thinking

Visiting the fields, Mr. Dang Dai Tinh, Chairman of the People's Committee of Le Thuy district (Quang Binh) was excited by the grain-laden rice fields. He said that in the past few years, Le Thuy has focused on building agricultural production linkages. From the chain of links, has helped farmers gain great profits, so the district creates all the best conditions for businesses to accompany the people...

In the fields of Le Thuy district (Quang Binh), in recent years, more and more models of rice production have appeared, attracting the attention of a large number of farmers. The production linkage model has created a new mindset for farmers here.

In this year's winter-spring crop, Mr. Mai Ngoc Duong's family in Loc Thuy commune, Le Thuy district cultivates rice organically with the new rice variety QS 88 by Quang Binh Seed Company Limited (Quang Binh Seed Company). supply. Despite the unfavorable weather, the rice yield was still about 66 quintals/ha, nearly 6 quintals/ha higher than other rice varieties he planted in previous seasons.

Standing and watching the harvester running in the fields, Mr. Duong said that in the past as a model, people only thought that it was the state giving money to support the people. Figure. "Now we make a partnership model, farmers can self-implement on the technical process that the enterprise has provided seeds and fertilizers," said Mr. Duong.

The harvester landed on the edge of the field, Mr. Duong picked up a round bag of rice and loaded it on an ox cart to take it to the gathering point. There, trucks of Quang Binh Seed Company are waiting to buy fresh rice in the field for farmers.

In the winter-spring crop 2021 - 2022, Quang Binh Seed Company cooperates with the Department of Agriculture and Rural Development of Le Thuy district to organize a model of production association associated with product consumption on an area of more than 500 hectares in Loc Thuy and Phong Thuy communes. , An Thuy, Hoa Thuy, Son Thuy... Mr. Nguyen Xuan Ky, director of the company said: The company provides new varieties such as QS 88, LTH 31 for farmers to put into cultivation. These are high-yielding, high-quality varieties.

In Loc Thuy commune, the linkage model between Quang Binh Seed Company and local farmers has been deployed on an area of nearly 22 hectares. The results showed that the rice plants had good cold tolerance, did not fall, did not appear as the main pests and diseases. The quality of rice belongs to the group of fragrant rice, meeting export standards...

Mr. Dang Ngoc Thang, Chairman of the Board of Directors and Director of Tuy Loc Agricultural Service Business Cooperative (Loc Thuy commune), who is always a pioneer in bringing new varieties and new models to the field, is very pleased with Mr. this model. According to Mr. Thang, what farmers worry about losing food and sleep is the harvest season, but they have not seen traders come to ask to buy rice. Then, when the season is good, the price drops again, so when I look at the golden rice in the field, I feel anxious.

“Now that we build a linkage model, farmers can sleep with their pillows elevated. Simply because new varieties, fertilizers, production processes have been taken care of by the business side. Moreover, all of our rice production is purchased at the bottom of the field with a guaranteed price higher than the market price at the time. After harvesting the field, farmers only need to receive fresh money, "Mr. Thang said happily.

Agricultural engineer Do Xuan Thanh, Head of Le Thuy Seed Station (belonging to Quang Binh Seed Company) has been working in the fields for a few days now to closely direct the harvest, purchase and transport of rice to the farmers. . He said that in addition to providing good seeds and quality fertilizers, they must always stand side by side with farmers in the field to monitor the occurrence of pests and diseases in order to take timely measures.

In a large area, the linkage model is built, distributed far apart, so engineer Do Xuan Thanh and other engineers of the unit are always busy. Engineer Thanh said: “Previously, our mission was just to provide seeds. But now it is really attached to farmers, to the field from the stages of seed preparation, fertilizer supplies, production processes, taking care of rice plants that have grown over time until each bag of rice is loaded. Trucks will be transported to the drying factory to rest assured."

Give farmers a new position

According to farmers participating in the model, the QS88 rice variety has a growth period of 120-125 days for the winter-spring crop. The yield is quite high, stable from 75 to 80 quintals/ha, the economic efficiency increases by 20 to 30% compared to other varieties.

Nguyen Xuan Ky, Director of Quang Binh Seed Company, said that bringing the new rice variety QS 88 into production according to the link chain model associated with product consumption not only contributes to increasing production efficiency for farmers but also gradually build the brand "Rice of General's homeland".

The company has ensured the supply of 100% of seeds and fertilizers and sent technical staff to guide farmers in organic farming . At the time of harvest, the company buys all fresh rice products right at the field for farmers.

On the edge of the newly harvested field, father and son Mai Van Chung (Phong Thuy commune, Le Thuy district) are using a motorbike to pull an ox cart to carry rice to the main road to load it into a car. Mr. Chung seemed to forget the burning sun on his head, excitedly saying that he had participated in the chain of links for three cases.

By participating in the association, farmers get many advantages. Not only are they assured of the seeds and fertilizers that the business has provided, they are also allowed to be paid late when harvesting rice. The fact that businesses buy fresh rice right in the field also helps farmers benefit from additional transportation and drying costs.

“If there is no business, people have to transport the rice home and then have to dry it afterward. It's good when it's sunny, but it's hard to meet the rain. Now, I'm healthy. The harvester piled up a sack of rice on the edge of the field, my father and I just had to put it on an ox cart to pull a short distance. There, a representative of the cooperative stood out and weighed for the two parties to buy and sell. Money is also paid immediately to relatives quickly. There are many benefits, people are very confident in sticking to the field," said Mr. Chung.

According to Mr. Chung, last winter-spring crop, his family made 10 sao of field (0.5ha), yielding about 7.5 tons/ha. The company's purchasing price is 7.1 million VND/ton, making money about 53 million VND/ha. Meanwhile, the cost of seeds, fertilizers, services, and labor ... costs about 23-25 million VND/ha.

“Although the cost of fertilizer is very high this year, thanks to the association with the company, farmers still make a profit of about 28-30 million VND/ha. Trading is also active. Farmers no longer worry about being pressured by private traders, no longer being disparaged for black rice and red rice," added Mr. Chung excitedly.

With the goal of linking sustainable rice production, building a standard raw material area for the brand "Rice of General's homeland", in the coming time, Quang Binh Seed Company said it will continue to coordinate with Le Thuy district. expanding the cultivation area of rice varieties QS 88, LTH 31… in the organic direction. "After purchasing rice for farmers, the company implements the rice processing process, packaging the label according to the system of standards prescribed in the country as well as in export markets," said Company Director Nguyen Xuan Ky. let me know.

Going to check the field in Loc Thuy commune, Mr. Dang Dai Tinh, Chairman of the People's Committee of Le Thuy district, said that promoting the expansion of the association model would create a new position for farmers in the field. “We always create the best conditions for businesses to reach farmers in the production chain. Thereby to create the brand "Rice of the General's homeland" to all parts of the country and to the international market", Mr. Dang Dai Tinh hopes.