Vietnam is becoming a major flower exporter. It finds itself well situated not only to feed Japan, Asia's largest flower market, but also China and other Southeast Asian nations. During the past decade, Vietnam has quadrupled flower exports to Japan. It has been able to do so partially because Taiwanese and Japanese companies are starting their own growing operations in the country, bringing a lot of technology and experience with them.

According to government and other sources, Vietnam in 2014 exported about 2.7 billion yen worth of flowers, including bulbs and seedlings, to Japan. The total is double what it was five years earlier, beating the to-Japan export growth by Malaysia, up 43%, and China, up 12%.

Vietnam's center for flower production is Da Lat, a highland city in Lam Dong Province, in the south of the country. Greenhouses cover about 20 sq. km of the province. Annual production has risen to 3 billion cuts, marking double-digit growth.