Vietnam animal feed additives market was valued at USD 108.0 million in 2013. Increasing per capita meat consumption along with changing meat consumption pattern is expected to be a major factor driving the market growth over the forecast period. Meat consumption in Vietnam was 40 kg per capita in 2011 and is expected to increase to 56 kg per capita by 2020. According to Ministry of Agriculture and Rural Development (MARD), meat consumption in Vietnam is expected to grow at 2.9% by 2020, with cattle consumption witnessing 11.0% growth in terms of per capita. Additionally, MARD has established a target to increase livestock production from 30% of total agricultural output to 45% of total agricultural output by 2020, further indicating the growing meat market in the region.

Animal feed additives consumption in poultry feed are expected to provide significant opportunities to market participants. Unlike other Southeast Asian nations where poultry consumption is dominant, Vietnam meat consumption has traditionally been dependent on pork, with poultry consumption at mere 5kg per capita. However, changing lifestyle and growing processed food industry are expected to drive meat consumption shift towards white meat products such as poultry and fish. Changing meat consumption patterns could provide market participants with significant opportunities in terms of application development over the forecast period.