Conference on trade promotion of lychee and typical products of Hai Duong province in 2022

June 2, 2022

Trade promotion conference for lychee and typical products of Thanh Ha district, Hai Duong province

Attending the conference at Xu Dong Cultural Center were Mr. Bui Van Cuong, Member of the Party Central Committee, Secretary General, Chairman of the National Assembly Office; Nguyen Hai Hung, Deputy Chairman of the National Assembly's Committee for Defense and Security, and leaders of the Ministries and sectors: Industry and Trade, Agriculture and Rural Development, Culture, Sports and Tourism, Information and Communication, Vietnam Cooperative Alliance, leaders of provinces: Hai Phong, Thai Binh, Trade Promotion Center of 26 provinces and cities in the North and North Central region.

On the side of Hai Duong province, attending the conference were Mr. Pham Xuan Thang, member of the Party Central Committee, Secretary of the Provincial Party Committee, Chairman of the Provincial People's Council; Le Van Hieu, Standing Deputy Secretary of the Provincial Party Committee, Head of the Provincial National Assembly Delegation; Trieu The Hung, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee and comrades in the Standing Board of the Provincial Party Committee, Standing Committee of the Provincial People's Council, leaders of the Provincial People's Committee, leaders of departments, branches, branches and localities of the province.

Speaking at the opening of the conference, Secretary of the Provincial Party Committee Pham Xuan Thang affirmed that Hai Duong is located in the northern key economic region, with a favorable geographical position and transportation system for socio-economic development. . The province is known as a land rich in tradition with thousands of historical and cultural relics but also a land with hundreds of traditional craft villages and many famous fruit and vegetable growing areas, green, clean and lush, creating produce famous specialties such as lychee, nep cai hoa vang, na dai, banana, and many famous specialties at home and abroad such as green bean cake, rice cake, gai cake, cha ruoi, mam cay...

Hai Duong has great potential for agricultural economic development with diversified, abundant, high quality and high output agricultural products. The province's agricultural production is developing in the direction of large-scale concentrated commodity production, high-tech, smart and organic application. Every year, Hai Duong supplies to the market about 750,000 tons of rice, 700 thousand tons of vegetables and tubers of all kinds, 300,000 tons of fruit and about 200,000 tons of cattle, poultry and aquatic products. The program "One Commune - One Product" (OCOP) has assessed and recognized 126 products with 3 or 4 - star and 2 products with 5 - star, it is expected that by 2025, the province will have an additional 250- 300 OCOP products. In particular, Hai Duong has delicious Thanh Ha lychee products, which are famous at home and abroad. Fabrics are manufactured according to Gap standards, export standards, certified with geographical indications and stamped with traceability stamps.

Comrade Secretary of the Provincial Party Committee Pham Xuan Thang emphasized that Hai Duong is always interested in trade promotion, advertising, product introduction and trade connection to support and attract businesses to promote consumption. Thanh Ha lychee and typical products of the province. Over the years, through this activity, the consumption of Thanh Ha lychee in particular and typical products of the province in general has achieved encouraging results in consumption. Thanh Ha lychee products have been present in most of the provinces and cities in the country and are exported to major markets such as China, Japan, USA, France, Australia, Singapore...

In 2021, despite being heavily affected by the Covid-19 pandemic, thanks to the help of ministries, central agencies, domestic and foreign trade organizations, the promotion and consumption of lychee fruit achieved great results. Production value at actual prices reached VND 1,400 billion VND, an increase of VND 234 billion compared to 2020. Information to the conference, Secretary of the Provincial Party Committee Pham Xuan Thang said along with the organization of a trade promotion conference. Thanh Ha lychee and typical products, the province also organizes a 5-day tourism and trade promotion week (from 28th May to 1st June) to display, introduce and promote public products. industry, handicraft; key agricultural products, OCOP certified products, smart agricultural products, biological products; digital devices and typical tourism products of the province. This is an opportunity for the province to continue promoting the connection of consumption of Thanh Ha lychee and typical products on digital platforms, e-commerce applications, on multimedia communication channels in line with the trend in 4.0 era…

Attending the conference, leaders of a number of ministries, sectors, demand points in China, Australia, Malaysia and representatives of a number of typical enterprises in the distribution system, retailers, focal points for purchasing and exporting fabrics at home and abroad participated in speaking on issues related to value enhancement and consumption promotion of Thanh Ha's lychee.

Speaking at the conference, Chairman of the Provincial People's Committee Trieu The Hung said that in order to strengthen the development of industry, agriculture and tourism to create quality products for domestic and international markets, in the coming time. Hai Duong will continue to promote the application of high technology and digital transformation in agricultural development, pay attention to organize promotion activities associated with the formation of typical tourism products of the province. high value, sustainable development. Hai Duong province will be interested in developing products for collective branding, geographical indications, product traceability with many forms of approaching domestic and international customers. In particular, focusing on putting products on the e-commerce floor, promoting linkages between 4 houses: the state - scientists - entrepreneurs - farmers in order to bring agricultural products of the province into the production chain and collect revenue. planning, preservation, processing and consumption. Focusing on attracting and developing enterprises, cooperatives and affiliate groups in agricultural production, having preferential policies to support, attract and encourage enterprises to invest in the field of preservation and processing agricultural product processing, especially deep processing.

At the conference, Deputy Minister of Agriculture and Rural Development Nguyen Hoang Hiep suggested that Hai Duong focus on reviewing plannings, developing strategic orientations to identify concentrated agricultural production areas, green agriculture, and green farming regulations. planning high-tech agricultural production areas.

Along with that, the province needs to develop production links along the value chain; which focuses on the role of enterprises, especially enterprises that purchase and export agricultural products; well perform the granting and management of planting area codes, packing facility codes, standardizing the quality of agricultural products according to VietGAP and GlobalGAP standards.

In order for agricultural products in general and lychee in particular to improve their value, according to the Deputy Minister of Agriculture and Rural Development, Hai Duong needs to strengthen the preservation and processing stages, especially deep processing, focusing on the development of agricultural products. specialty products according to the strengths of each locality. The province also needs to strengthen the application of science and technology, machinery, and digital transformation in the process of production and consumption.

At the conference, leaders of ministries, branches and provincial leaders jointly performed the opening ceremony of Hai Duong Province's Trade and Tourism Week in 2022 with display activities to introduce typical products. Hai Duong province from 28th May to 1st June in 2022.

Immediately after the conference, the delegates participated in cutting the ribbon to export Thanh Ha lychee to Malaysia, the US, Japan, Korea, Europe, the Middle East...

Also on the morning of May 29, in Thanh Lanh village, Thanh Quang commune (Thanh Ha district), the Provincial People's Committee held a ceremony to open a garden to pick lychees for export in 2022. This is the second year which the province organizes this event to promote, promoting consumption of Thanh Ha lychee.

Source: Ministry of Agriculture and Rural Development of The Socialist Republic of Vietnam