Lychee was introduced at the Vietnam Festival in Tokyo.
From December 15, 2019, Vietnamese fresh litchi was approved by the Japanese Government to open, allowing official export to this market. The export volume of this item to Japan has steadily increased year by year.
Specifically, in the first year of export (2020), the import volume of fresh litchi is about 40 tons. By the second crop year (in 2021), the output increased nearly 10 times, reaching about 300-400 tons. This number is expected to continue increasing this year.
The initial success of Vietnamese lychee in penetrating the Japanese market is due to the following reasons: This is one of the imported fruits that Japanese consumers look forward to most in the summer.
In order to promote the image of Vietnamese fresh lychee more widely, the Vietnam Trade Office in Japan organized an event to introduce fresh litchi at the Vietnam Festival in Tokyo in 2022, taking place from June 4-5. 2022, coincides with the time of the main lychee harvest in Vietnam.
Pavilion displaying lychee at the festival.
Vietnam Festival in Tokyo has been held annually by the Vietnamese Embassy in Japan since 2008. This is an event in the campaign to promote Vietnam's image in Japan, thereby contributing to enhancing cultural exchanges. mutual understanding between the two countries.
The 2021 festival has the participation of more than 40 booths of businesses and organizations, attracting about 30,000 visitors.
A new feature of this year's ceremony is the Vietnam Trade Office in Japan in collaboration with the People's Committee of Bac Giang Province and two enterprises: Ameii Vietnam Joint Stock Company, and Global Import-Export Joint Stock Company to directly introduce fresh lychees to the customers. festival visitors. Visitors will experience and have the opportunity to taste and feel the delicious taste of fresh lychee.
"This event contributes to helping Vietnamese fresh lychees become more known, accepted and loved in Japan," said a representative of the Vietnam Trade Office in Japan.
Shipments of lychee are ready to be present at the festival.
In the two seasons of 2020 and 2021, Vietnamese fresh litchi has penetrated into the Japanese market very successfully with the first year's import volume reaching about 40 tons and increasing in the following year.
Vietnamese litchi has won the hearts of a large number of consumers in Japan, especially the large number of Vietnamese communities living, studying and working in Japan.
According to the Vietnam Trade Office in Japan, shipments of early ripening litchi from Bac Giang and Hai Duong have arrived at Japanese ports by air. Several months earlier, businesses of the two countries had discussed and agreed on a plan to bring Vietnamese fresh lychees to Japan in the 2022 crop.
Japan is a country that has strict standards on food hygiene and safety for goods imported from abroad. In 2022, this country introduced a requirement to test for antibiotic residues for lychee shipments from Vietnam.
The Vietnam Trade Office in Japan has announced this information to the country, in order to quickly advise production and export enterprises to ensure the quality of lychee, meeting Japan's import standards.
Lychee exported to Japan market has QR Code, ensuring traceability.
In parallel with improving product quality and value, Vietnamese companies and Japanese partners also promote cooperation in transferring new preservation technology, helping lychee to keep its color and flavor for a long time. longer time.
Quality monitoring is carried out in all stages from planting, tending, and harvesting. In particular, litchi after harvesting will be preliminarily processed within 3 hours to keep its freshness.
At this year's festival, lychees are packed in 1kg, 2kg, or 5kg bags, to meet a variety of needs from personal consumption, to buy as gifts for friends and partners...
According to the General Department of Customs (Ministry of Finance), Vietnam's exports to Japan in the first four months of 2022 reached $7.4 billion, up 11.7% over the same period in 2021. In which, group exports agricultural and fishery products reached USD 678.2 million, up 17.6% over the same period in 2021.
The main export products of Vietnam include: seafood (US$490.2 million, up 14%); coffee ($110.1 million, up 45.4%); vegetables (50.1 million USD, up 7.5%); cashew nuts ($15.8 million, up 7%); pepper (6.5 million USD, up 121%); rubber ($5.4 million, down 13.3%).
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