Noodles Chu are expensive on Postmart.vn

Sales increase

Born in 2009 in Nam Duong commune, Luc Ngan district (Bac Giang), after 14 years, Xuan Truong My Chu Cooperative has gone from small craft production to a modern scale, from traditional offering to selling on the internet. e-commerce platform.

According to Mr. Pham Xuan Truong, Deputy Director of Xuan Truong My Chu Cooperative, in the early days of operation, the cooperative faced many difficulties because people were not familiar with the production of goods, even did not know how to pack properly.

Later, with many efforts to improve the law, investment in labels, packaging and trade promotion, the product has better access to consumers.

Currently, the cooperative has 9 members with a factory and warehouse area built on an area of 2,000 m2 in Thu Duong village, Nam Duong commune. According to Mr. Pham Xuan Truong, the current production capacity of the cooperative depends on the consumption needs of customers, both traditional and online via the e-commerce platform Postmart.vn.

The current output of the cooperative is about 35-45 tons of noodles/month, depending on the partners' orders. To ensure that orders are fulfilled on time, the cooperative has built a drying house system to produce in unfavorable weather days. Accordingly, the drying house can produce about 1.5 tons of noodles/day and the drying time for each batch depends on the weather, ranging from 4-6 hours.

“We currently have 8 types of Chu noodle products , of which the outstanding are five-color fine and traditional white noodles. While traditional customers prefer white noodles, most orders from Postmart.vn are five-color noodles," said Pham Xuan Truong.

The cooperative also said that since participating in sales through Postmart.vn, sales have increased by 20% compared to the previous traditional business. In terms of output, consumption through Postmart.vn accounts for about 10% of total output.

The most enthusiastic partner

Sharing about Postmart.vn, Mr. Pham Xuan Truong affirmed that, although he has cooperated with many units, Postmart.vn's employees have the best quality of support, cooperation, and enthusiasm.

“Up to now, we have cooperated with Postmart.vn for more than 2 years, this is the best quality, most enthusiastic unit, from order management support to payment, statements are made very well. clearly, transparently and at the right time,” said Mr. Pham Xuan Truong.

According to Mr. Truong, when there is an order, Postmart.vn employees discuss with the cooperative to check, pack and coordinate to distribute to customers as soon as possible.

At first, when the cooperative members did not have experience in managing the floor and promoting communication, they received enthusiastic support from Postmart.vn.

Before joining Postmart.vn, customers mainly knew about Xuan Truong noodles through direct promotion activities. After going on the floor, many retail customers know about the product, followed by many people from far away wishing to become distributors of the cooperative's products.

Especially during the recent Covid-19 epidemic, the blockade took place, causing many difficulties for traditional business, but when it was put on the floor, the cooperative's products were still delivered to consumers. .

“After going public, the cooperative was determined to invest in factories, scale production according to ISO standards, change packaging and more attractive labels to enhance trade promotion efficiency”, said Deputy Director of the cooperative. Chu Xuan Truong said.

Sharing about the coming time, Mr. Pham Xuan Truong expressed his hope that Postmart.vn will continue to develop, together with the cooperative to promote the promotion of the Chu noodle brand for better consumption.

The five-color Chu noodle product of Xuan Truong My Chu Cooperative has completely natural ingredients. In which, blue is dyed with butterfly pea flowers, purple is dyed with beetroot, yellow is dyed with turmeric, green is dyed with moringa and red is dyed with cashew nuts.

In addition, the cooperative's Chu Xuan Truong rice noodle product is also a 4-star OCOP product of Bac Giang province.

Source: Tung Dinh - Nong san Viet